About us

The Prince Story

Prince was founded in 1970 when the world’s first tennis ball machine was developed in Princeton, New Jersey. This was the catalyst for the relentless pursuit of innovation and following many industry-firsts for Prince in tennis, the company entered the squash market in 1984. From this moment, Prince has constantly pioneered and has now established itself as a market leader in both tennis and  squash.

Through an unwavering commitment to innovate, Prince creates products designed to deliver serious performance for all racquet sports players. Prince is the global leader in advanced racquet technology and has consistently found new ways to empower players of all abilities.

Our mission is always at the forefront of our minds: to passionately pursue advanced visible technologies that help players of all abilities to improve and further their enjoyment of tennis and squash. Prince continues to invest heavily in research and development and create products that set the industry-standard.

From game-changing product innovations to the endorsement of the world’s leading tennis and squash players, many such factors have resulted in Prince becoming the racquet sports ‘power-house’ it is today.